Amanda is Head of Social Media at NATIVE and a regular commentator on the digital landscape in South Africa. She previously established the Social@Ogilvy practice within Ogilvy Johannesburg. Before moving into online communications, Amanda worked as a copywriter and creative head for eight years on BTL activations and digital campaigns. Amanda believes that the future of advertising is inextricably linked with social networking. She dreams of a day when data is free. Follow @AmandaSevasti; email .
Amanda Sevasti Fairweather worked as a copywriter and creative head for eight years and was involved in activations, events and digital campaigns for Momentum, Santam, Old Mutual, Savanna, Pepsi, Volkswagen, Volvo and MWEB. She most recently established the Social@Ogilvy practice within Ogilvy Johannesburg, developing strategy, content and community management for KFC, Castle Lager, Miller Genuine Draft, Haagen-Dazs, Cadbury Dairy Milk and Swatch. She took up her position as Head of Social Media at NATIVE on 7 February 2013.
[Amanda Sevasti Fairweather] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. Here is what will most likely define the South African market in 2012.
[Amanda Sevasti Fairweather] They hide under the bridges of online anonymity, ready to pounce on unsuspecting forums, chat rooms, news sites and blogs. They can ruin a lively debate with one well-placed comment. They do not care about contributing. Often they don't even believe what they type. Their only desire is to provoke you - they are the Internet trolls.