Walter Pike (@walterpike), the founder of PiKE | New Marketing (www.pike.co.za), consults to agencies and brands in learning how to build brands and businesses in the connected world. He founded and runs the Digital Academy (www.digitalacademy.co.za) to equip people to be successful in this world.
Walter Pike farmed oranges, and bred horses. He worked in ad agencies in account management and strategy, and he worked as a marketer for multinationals.
He was an academic and head of faculty.
He is the founder of PiKE | New Marketing (www.pike.co.za) which consults to both clients and ad agencies on brands, marketing and strategy in the always on and always connected world. He founded and runs the digital academy (www.digitalacademy.co.za) to provide the skills desperately needed for this world.
He is a thinker, writer, blogger, podcaster and public speaker and is often seen on TV and heard on radio.
[Walter Pike] Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.
Marion - My huge issue is the fact that conference organisers sell speakers IP - thats all they have to sell and then they expect speakers to speak for free.
Its no wonder that the quality of speakers is poor and no wonder the insights are non existent. Because after a while the good quality speakers just don't accept the invitations to speak. I do sometimes speak for free but there must be a really good reason and some measurable trade exchange.
This must be the only industry in which a business can get its product for free - Imagine Ford giving dealers free cars.
There are many clever, insightful fresh thinking speakers in South Africa. But most times they just aren't on the stage these organisers prepare.
The decision to disable the facebook page is not a great one. You give up your access to all that data, and the opportunity for fans to defend and like the SA Government decision to put its military bases on high alert because a youth activist addresses a small, tiny group of soldiers you give the attackers credibility a commodity of which they had very little.
5 years ago the iPhone had just been launched to the superior chuckles of the likes of RIM, Microsoft and Nokia. Now just this one device, there is only one with different size memory chips, makes around the same profit as Exxon Mobil and unfortunatley Nokia, Blackberry (RIM) and windows mobile (Nokia at this stage) are toast.
In the 1960's Theodore Levitt wrote a fascinating article called "Marketing Myopia" go read it - it tells you why this all happened.
RIM, Nokia, Palm are all case studies of big organisations who because of their size forget to understand what business they are in, they had Marketing Myopia.
That this is "contentious" topic is surprising. Maybe because of the idea that social media is a channel, which is very shallow thinking. Business should think of marketing and business as occurring in a social era. It is an era not a channel. So should you connect with people and engage in the community in the way they connect and communicate ... Clearly.
A good point, although I am pretty sure that they are an "artists impression" of those genitals (so the genitals are in fact not on display nor is the image of the presidents equipment) so they may fall into the same category as the shower head a symbol, a parody.
But I have merely assumed so my entire argument could be bollocks.
[Walter Pike] General Motors (GM), the third biggest advertising spender in the US, has announced that it would no longer be allocating any budget to Facebook advertising because paid ads on the site have little impact on consumers' car purchases, according to a GM official. This news has had the web buzzing with wildly differing views. Here's my take.