Born a long time ago in a galaxy far, far away, where writing was the only way to survive the suburban ennui of his homeworld, Felix Kessel wrote his way into a strange land called advertising. In 2006 he moved to a different universe - brand activation - shortly thereafter cofounding a new entity, OwenKessel (www.owenkessel.com), to tackle the holistic communication needs of brands. Contact Felix on tel +27 (0)11 705 0208, email and follow @FelixAK.
Born a long time ago in a galaxy far, far away, where writing was the only way to survive the suburban ennui of his homeworld, Felix Kessel wrote his way into a strange land called advertising.
In 2006 he took the opportunity to move to a different universe - brand activation. He shortly thereafter co-founded and launched a completely new entity, OwenKessel (www.owenkessel.com), to tackle the holistic communication needs of brands and drive them to completely new levels of attraction and participation.
Having worked on some of South Africa's most loved brands, he's passionate about finding the newest, best way to help a brand reach its full potential. In the last 11 years he's been doing his level best to find better ways for brands to interact with their markets.
Now the floodgates are really open as he continually strives to push his clients out of their old orbit and into this new, exciting galaxy of opportunity.
Contact Felix on tel +27 (0)11 705 0208, email and follow @FelixAK on Twitter.
[Felix Kessel] The future of the country rests firmly in the hands of the entrepreneurs. Tabled as the flavour of the decade, entrepreneurs are fast becoming the base of the wealth pyramid and are the people who will give rise to the mega-companies of tomorrow.
I would argue that any exposure of cigarettes, smoking, illicit smokes or anything else related to it should be regulated or simply banned. That 20% of cigarettes retailed are illicit is an interesting claim - I would like to dig a little deeper there: How is that information gathered? Can it really be accurately measured?
Then I would also point out that if it is true then it's the responsibility of the legal manufacturers and distributors to help SARS and the police to shut down that illicit channel. Appealing to the public they way they have is a form of guerrilla advertising that simply shows the addicted market that there is an alternative to the expensive smoke they are already feeling the financial pinch for. In fact it's probably driving exactly the opposite behaviour that they hope the pubic will take out of the communication - don't buy illegal cigarettes. While I hear your side of the story I do believe that simply raising awareness cannot be anything but counterproductive.
[Felix Kessel] Perhaps not to the same degree as yesteryear and even if the message is somewhat more sinister, cigarettes have once again made it back onto the billboards and interrupted our daily journeys once again. Instead of the old lifestyle positioning, the message is all ominous: "Buying Illegal Cigarettes Funds Organised Crime!"