Charl Thom has been group MD/partner of the multiple award-winning FoxP2 (www.foxp2.com) since 2007. After completing a BComm (marketing) degree and a few seasons sailing around the Caribbean, he set out on a career in advertising which saw him working in media, strategy and account management for leading global agencies in South Africa and the UK. Contact Charl on tel +27 (0)21 424 4802, email , tweet @charlthom and read charlthom.posterous.com.
Charl Thom is group MD and partner at FoxP2 (www.foxp2.com; Biz press office), which he joined in 2007 fresh from a five-year stint as Grey Advertising Cape Town's business unit director.
FoxP2 won FinWeek's Agency of the Year award for Newcomer Agency 2007, Small Agency 2008, Cape Agency 2009 and an Outstanding Performance Award in 2011. The agency also won FInancial Mail's Agency of the Year award in 2008 and was ranked number one at Loeries 2009 and 2011.
At Grey, Thom ran the Heineken, Tanqueray and Captain Morgan Rum portfolio accounts for key FoxP2 client Brandhouse. He also assisted in setting up the Grey Cape Town office.
Charl has a B Comm (marketing) from RAU and worked both in South Africa and London in media before making the switch to working for a creative agency.
When he's not working, Charl can be found on his surfboard somewhere along the Atlantic Coast.
[Charl Thom] As you get to the wrong end of your thirties, people occasionally start asking you for advice. This probably has something to do with the grey stubble that starts making an appearance on your chin. But, whatever the reason, I've been approached with questions by a few friends, industry colleagues and people starting a new business or career path.
[Charl Thom] The past year will go down in history as a time of unexpected political regime change, social unrest and civil protest, from the bloody end to Muammar Gaddafi's 41-year rule in Libya to the Occupy Wall Street movement in New York that spread very quickly around the world. Such conditions make for interesting and exciting times, because they bring change. Lots of change.
[Charl Thom] It's that time of the year when the inboxes of HR departments and agency execs start overflowing with internship applications. Beginning your career with the right agency is arguably one of the most important decisions you'll make. As a starting point, consider culture, courage, vision and brand as a non-negotiable.
[Charl Thom] An agency needs partners with different skill sets and expertise to ensure its all-round commercial success, but it's worth being sure that the creative partner owns that meaningful share in your chosen agency. One that gives them real influence in the agency's creation and management , the clients the agency chooses to work with, the kind of work done for those clients, and the business imperatives that form the operation's foundation.