Matthew Bougas is the resident marketing guru at Abuzz Community (www.abuzz.co.za) - a network marketing company specialising in helping the little guy create and capitalise on their own loyalty programs. Although having spent most of his career involved in retail management, marketing (and specifically alternative forms of marketing) has always been his first interest. Find him on facebook.com/abuzzcommunity, follow @downwindguru on Twitter or drop him a mail at .