Gillian Rightford's CV is a mix of marketing, advertising, and management. A former group MD of Lowe Bull, she started Adtherapy (www.adtherapy.co.za), a consultancy that talks to agencies and marketers about all things advertising. Contact Gillian on tel +27 (0)21 761 2812 or email , read her blog at http://adtherapy.blogspot.com, connect on Facebook and follow her on Twitter at @grightford.
Gillian Rightford's CV is a mix of marketing, advertising, and management. A former group MD of Lowe Bull, in 2007 she started Adtherapy (www.adtherapy.co.za), a consultancy that talks to agencies and marketers about all things advertising.
The company specialises in relationship and skills development in the advertising sphere for marketers and agencies, offers strategic business consulting in and around advertising issues, as well as leadership mentoring/development for executives in the communication industry. It aims to help marketers optimise their advertising through understanding creative and how to work with agencies, as well as helping agencies up-skill and position themselves to be most effective.
Adtherapy offers a one-day course for agency MDs concerning business building strategy, reputation management, and personal stress management. It also does executive workshops on creative literacy, account management magnificence and anything else, as well as agency Interventions, rules of engagement and general consulting to marketers and ad agencies.
Gillian also lectures in advertising and marketing communications at the School of Management Science at the University of Cape Town and runs a beauty brand, Moya, as well.
It sounds like you've been to hell and back. This type of pitch process is the root of all evil IMHO. But trust me ( I hate it when people say that), it will make you stronger, and sometimes when a door closes, something far more interesting walks in.
[Gillian Rightford] The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it.
[Gillian Rightford] Much has been written about the relationship between Michael Jackson and his doctor, Conrad Murray. And haven't we also been wondering whether Whitney Houston's doctor will go under the same microscope? This got me thinking about the sometimes-dysfunctional relationship that exists between marketers and ad agencies.
[Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. So what does this mean for our world, as we know it? Let's take a peek in the crystal ball.
[Gillian Rightford] Ad agencies wish they were taken more seriously by the clients as business building partners. However, there's a whole lot of questioning going on in the client world that impacts this wish.
[Gillian Rightford] I predict a whole bunch of things that I think should happen, certainly based on global trends, and on emerging South Africa trends. Of course, they may not - although ad agencies live in a creative environment that changes by the minute, the one thing they seem less able to do is change! But in some of these instances, change might well be forced by external movements.
[Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010?
[Gillian Rightford] The usually tough job of being an agency MD is probably at its peak of toughness right now. While clients might not have cut budgets yet, you can be sure they're thinking of it. And the agency MD has to be thinking about that possibility.