Keith has enjoyed a long and distinguished career in sales and marketing within the IT, telecommunications and industrial sectors. He is presently MD for Aardvark Consulting and Communication, and runs numerous sales training, presentation and negotiation skills courses. Keith is also an accomplished speaker, giving talks and presentations that are well researched , informative and entertaining. He may be contacted at Tel. +27 11 646 8400, or email .
Keith has enjoyed a long and distinguished career in sales and marketing within the IT, telecommunications and industrial sectors. As sales and marketing director of Bynx Africa, managing director of Bentley Systems South Africa and corporate account manager for IBM to name a few, Keith has been a formidable force in the industries he has worked in.
In 1998, Keith started Aardvark Consulting and Communication after what he identified as a gap in the marketplace. As spearhead of this specialist business to business marketing consultancy, Keith assists companies to grow their revenues and implement relevant and requisite strategies aimed at growing shareholder value. His primary focus throughout is to grow both customer satisfaction and loyalty. Keith is also instrumental in assisting clients define and implement marketing and sales strategies, applied with quantifiable measurements and returns.
Business experience and an enviable track record aside, Keith has also personally run numerous sales training, presentation and negotiation skills courses. Keith is an accomplished speaker and his talks and presentations are well researched, informative and entertaining.
Keith Schorah Managing Director Aardvark Consulting and Communication Tel: +27 11 646 8400 Fax: + 27 11 646 7158 Cell: +27 (0)82 653 1209 E-mail:
[Keith Schorah] Advertising is so often "in your face" and those of us that are interested are normally aware of a company's advertising campaigns, but how often are we familiar with the associated public relations activities?
[Keith Schorah] It is refreshing to see that more and more South African technology companies are recognising the need to employ marketing managers at a senior level within their organisations. Although this trend is increasing, it is interesting to note that, in South Africa, we lag behind the US and European countries in which over 90% of ICT (Information Communication and Technology) companies have some form of marketing representation at board level. I believe that this stems from a lack of understanding about what the role of a marketing manager should be, how to select the appropriate candidate and how to measure and reward this person.