[Elan Lohmann] As knowledge workers, we rely on the Internet to gather information and help build perceptions about a company, brand, product or service today more than ever before. As a PR consultant, it is therefore vital to ensure that your client is well-represented on the Internet in myriad ways and on numerous websites in a positive light.
[Elan Lohmann] Being at the Loeries in Margate this weekend was amazing. It was a slick and festive affair full of joy and celebration. It was marvelous - but the state of online in advertising left me feeling rather deflated. For a start - only one online advertising contestant featured - and there was not even a sniff of a Gold or coveted Grand Prix.