If former Springbok rugby coach Jake White had been born 100 years earlier, he would have been an extremely successful snake oil salesman. Following on from his perfect timing when he very controversially quit as 'Bok coach just as his book was about to be released and which then sold like hotcakes as a result, he chose this past weekend to announce to the world that he would be looking to get his old job back at the end of the Rugby World Cup next year. 26 Jul 2010 12:21
I am willing to bet that South Africa's latest entrant to the daily newspaper market, The New Age, won't die an inglorious death like The Weekender and ThisDay but endure for as long as its owners want it to. Just like the Sunday independent that has been around for yonks now, in spite of not really making any money. 20 Jul 2010 11:38
In the past five weeks, South Africa has received more positive publicity than in all of the 358 years since Jan van Riebeeck set foot on our shores and made the front page of the Rotterdam Reckord. 12 Jul 2010 11:30
Throughout history, newspapers have always made mistakes but until a few years ago these were mostly spelling and grammar gremlins, juxtaposed picture captions and double-entendre headlines. But, in the past few years, newspapers have been making far more serious mistakes. 7 Jul 2010 10:57
Like Bafana Bafana and the cricketing Proteas, who do really well at every competition except world cups, South Africa's ad industry has not lived up anywhere near expectation at the world cup of advertising at Cannes. [poll] [twitterfall] [blog] 29 Jun 2010 11:29
While the really big global consumer brands such as Coca-Cola, Visa and Sony may well benefit from sponsoring the 2010 FIFA World Cup, I am not convinced that any of the regional or lesser sponsors actually get a reasonable return on investment. Because far too many competitors to official sponsors are able to market themselves with vigour in the world cup environment without breaking any rules. [poll] 23 Jun 2010 13:17
Some South Africans have made some good profits out of the 2010 World Cup so far but others have missed out completely. And the difference is all about one of the most important components of marketing - pricing. 21 Jun 2010 18:23
FIFA's previously optimistic estimate of 28 billion cumulative TV viewers for the duration of the 2010 FIFA World Cup might not be quite as far-fetched as it sounds. At the same time, some media estimates of only 8 billion cumulative viewership could be hopelessly inaccurate. 14 Jun 2010 10:44
If FIFA media coverage estimates are to be believed, in the next five weeks South Africa will get R2 billion in "free" advertising. That's the equivalent of almost 18 000 half-minute TV commercials in Generations, the country's most expensive TV programme, or 4500 full page ads in the Sunday Times. 7 Jun 2010 11:54
Once again, the SABC is in turmoil and it comes as no surprise that yet another SABC board chairman has screwed up (it's almost as though screwing up is considered an essential quality for the post). The danger, however, is that nobody cares about SABC board fiascos anymore. 31 May 2010 11:21
Erik Qualman's book Socialnomics is impressive, to say the least. Even more impressive are the new statistics he has added to his video called "Social Media Revolution." [video] 13 May 2010 10:37
Multichoice has given subscribers to its HD-PVR service something that all of them having praying for ever since the launch of personal video recording in this country. New software downloaded to HD-PVR owners this week has made it possible for the first time for viewers to record an entire TV series at the push of a single button. 7 May 2010 08:26
On this World Press Freedom Day, the news media industry in South Africa finds itself in one of the most confusing and daunting periods in recent history. 3 May 2010 11:09
It comes as no surprise that the recently released State of Marketing report by the global Chief Marketing Officer (CMO) Council suggests that "agencies will take a back seat as the ‘client-side'" starts to deploy new marketing performance platforms and build its own internal competencies for improving go-to-market effectiveness and accountability. 23 Apr 2010 12:31
Most notably, digital marketing is driving significant structural and operational changes in global marketing groups, according to the CMO Council's comprehensive 2010 State of Marketing Report and Outlook Audit. 23 Apr 2010 11:20
When the final whistle blows at the final of the 2010 FIFA World Cup match, South Africa will face a marketing challenge bigger than anything in its history. However successful the actual event is, the country will have to embark on a substantial marketing campaign to ensure that all those billions of viewers don't forget where the world cup was held and to keep enticing prospective investors and tourists. 16 Apr 2010 10:58
It has not taken Julius Malema long to put into practice lessons he has learned from his new mentor, Robert Mugabe. His hitlerite rant at his news conference yesterday was typical Mugabe. Tossing a BBC journo out of his press conference was vintage Mugabe. Ironically, the sight of Malema losing his cool was immediately reminiscent of the scene 24 hours earlier when the AWB's secretary-general, André Visagie, lost his cool in an e.tv studio. All of which begs the question about the prominence the media is giving to extremists. 9 Apr 2010 11:19
Further proof that South Africa is fighting well above its weight in the global marketing arena has been the awarding of a multimillion rand brand valuation contract by a Swiss company to US-based Prophet, one of the world's leading marketing strategy and brand management consultancies that last year bought the Brand Metrics' Intellectual Property, the South African brand valuation company run by Professor Roger Sinclair. 31 Mar 2010 06:57
This extremely amusing bit of how's-your-father between FIFA and Kulula is demonstrating all sorts of wonderful marketing things. The first being that FIFA is playing right into Kulula's hands by so anally applying its draconian rules and, secondly, that there are definitely two sides to the ambush marketing issue. 23 Mar 2010 12:05
Advertising, PR and any other parts of marketing can be measured. Sometimes its not easy, sometimes it can be expensive but at all times it's entirely possible. 18 Mar 2010 13:53
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