Louise Marsland is an independent editor, journalist, trainer, speaker and blogger in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on , read her blog on Bizcommunity and follow her on Twitter at @Louise_Marsland.
Louise Marsland is an independent editor, journalist, B2B media specialist and influential blogger and columnist in the media, marketing and advertising industry in South Africa.
She was, until recently, the editor-in-chief and brand strategist of AdVantage magazine, South Africa's leading monthly media, marketing, and advertising magazine.
She currently also edits the weekly Media & Marketing page at The New Age newspaper.
A journalist and editor with 25 years' experience, Marsland started in daily newspapers in South Africa in the 1980s and has specialised in media strategy and Business-to-business and online media in the last 18 years, editing and launching publications in the main in the marketing and FMCG retail market, both in print and online.
She was most recently, editor-in-chief of AdVantage magazine (Jan 2009 - March 2012) and also the editor and editorial director of Bizcommunity.com for five years, from 2004 - 2008.
She won a slew of awards for AdVantage during her tenure as editor, including: at the MPASA Pica Awards 2011, AdVantage won Best B2B Annual/Supplement; as well as Best B2B Magazine at the 2011 Media24 Excellence Awards. In 2010 at the MPASA Pica Awards, Marsland won Best Trade & Industry Writer and AdVantage won Best Overall B2B Magazine Design.
She was a Board Member of the Magazine Publishers' Association of South Africa (MPASA) for 2009/2010 and of the Advertising Benevolent Fund (ABF) in 2010 & 2011. In 2009 she was a finalist in the Online Publishers' Association (OPA) 'Greatest Individual Contribution to Digital' Award; and has been featured in the Top Women in Business and Government annual (2005). She has judged the MPASA Pica Awards for magazine excellence several years in a row; and chaired the International Jury for the DMMA (formerly OPA) Bookmark Awards for Online Publishing, in 2010.
She is writing a book about the B2B media industry based on research into the South African B2B media sector for her Masters in Commerce degree: Strategy and Organisational Dynamics, through the Leadership Centre of the University of KwaZulu-Natal (2008).
She is also a sought-after speaker in media and communications and an influential columnist and blogger.
[Louise Marsland] While the theme song for the Year 2012 will undoubtedly be ''It's the end of the world as we know it..." by R.E.M., and we'll be bored with all the End-of-the-World theme parties and raves and launches by March already... in case the world doesn't end, these are some essential trends and things you need to know for the year to come [with additional editing and contributions from moi - managing ed].
[Louise Marsland] If you're reading this, it means the world hasn't ended yet. Oh goody gumdrops! I prepared my annual industry predictions for 2012 in advance due to our print deadlines on AdVantage, so I'd be really pissed off if there was no one left to read them and I'd angsted over them for nothing. So here goes...
[Louise Marsland] I'm lucky to work in an industry with some of the smartest people in the world - and get a chance to interact with many of them regularly. So, between summing up the highs and lows of 2010 for AdVantage's Year in Review, December 2010 issue and our annual special Trends issue for 2011, for our January edition, I consider myself pretty informed about what to expect this year...
[Louise Marsland] It's shiny, slim and elegant, weighs no more than an A4 notebook and accords the user more status than the iPhone. It's also been credited with the fact that it will change the way we consume media forever. But you know what, the iPad doesn't fit into my handbag and I'm not sure where it will fit into my life...
[Louise Marsland] The always spectacular Design Indaba will this year be remembered, not only for the fabulous speakers such as Harry Pearce, Bruce Nussbaum, Priyush Pandey, Stefan Bucher, Mokena Makeke, etc, but for the worst presentation it’s ever hosted – by famous ‘homemaker’ Martha Stewart. Who will also now be credited with launching the first local “twitcom”. [view twitterfall]
[Louise Marsland] Remember how we all went gaga over the story of Lucky, the one-legged cheetah in the VW Golf ad by Ogilvy Cape Town earlier this year? Well, how about this tale of a one-eyed kitten surviving a journey across Jozi in an Opel engine?
[Louise Marsland] As we near the end of this year, most people will heave a sigh of relief. It’s been a tough one in many industries, and while South Africa may not have been as badly off as some elsewhere in the world, there’s no doubt that we’ve had to work harder for our money this year!
[Louise Marsland] We’ve gone from ‘save the whales’ to ‘save our planet’ in a short space of time. We’ve been told most of our household cleaning products and the ingredients in much of our processed food are giving us cancer, and that our rampant consumerism is to blame for everything else. So where does this leave our industry?
[Louise Marsland] Did you hear the one about the agency that wouldn’t get out of bed for less than a R10 million account and is now offering services pro bono for up to a year in an attempt to steal clients from smaller agencies?
[Louise Marsland] The challenging times we are in are times of opportunity and growth and it is your attitude which will determine your success during these tough times. That’s the view of one of the 100 most influential people in the world (as voted by Time): author and trend maker, Malcolm Gladwell.