Tiffany Markman is a highly opinionated copywriter, copy editor and writing trainer who has worked for over 300 clients worldwide. She hates misplaced apostrophes, old-fashioned business writing and the word ‘revert'. She loves generous paragraphing, art, skulls and black coffee. Read more at, email , follow @tiffanymarkman on Twitter and sign up for her newsletter.

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Owner, Creative Director
Tiffany Markman Copywriting, Editing & Training -


Tiffany Markman
[Marketing & Media] I'm working on my Trends piece for 2013, and wondering how much flack I'm going to get for some of my positions. *deep breath*
Posted 5 years ago | Like
For true SEO, remember the human element

Six tips for achieving better search traffic to your website...

By Tiffany Markman 6 Sep 2018

Out of sight, out of mind

Are there ways to break through content overload? Are there techniques for chunking what you've seen and heard in training, into manageable, usable pieces? Here are eight tips for getting more out of training or conference sessions...

By Tiffany Markman 7 Sep 2017

Why I propose barriers to Facebook entry

I propose for Facebook some actual plug-ins - integrated functionalities - that I think users would appreciate. A comprehension captcha. A narcissism altimeter. An anti-assholery gauge. These, and others, should be a barrier to entry: if a user cannot pass the test, he or she cannot use the platform...

By Tiffany Markman 11 Aug 2017

Virtual meetings are still meetings

How not to be an ass-hat when it comes to telecons and video conferencing...

By Tiffany Markman 13 Jun 2017

You're probably using the word ‘revert' incorrectly

There is no such noun as ‘a revert'. There is also no such verb phrase, in the context of replying to someone, as ‘revert back'. You're bastardising an innocent verb. Find out why...

By Tiffany Markman 6 Apr 2017

How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Why does he talk like that? Seven language 'lessons' from The Donald

For me as a copywriter, one of the most interesting things about The Donald isn't his fluffy hair, his tiny fingers or his orange visage - it's the way he speaks...

By Tiffany Markman 8 Nov 2016

A pinch, a punch or business as usual?

Are freelance creatives feeling or starting to feel the pinch of recession? If you are, is there anything you can do about it? I investigated...

By Tiffany Markman 20 Jul 2016

Why I don't compete on price

I'm not a hard-ass. Okay, I am a hard-ass. But I'm not a bitch. So I don't turn down quoting opportunities to be brassy, nasty or spiteful. I turn them down when the proffered rate is so laughable as to waste my time entirely...

By Tiffany Markman 8 Mar 2016

Penny Sparrow: the bird that pooped on Jawitz Properties

In light of Penny's disgusting #monkeys diatribe, I'm thinking about poor Herschel Jawitz and a brand that has come into disrepute over the last few hours, through no fault of its own...

By Tiffany Markman 4 Jan 2016

One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015

"In other words..." - Writing to clients without pissing them off

With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you...

By Tiffany Markman 9 Mar 2015

A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015

Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014

Why missions and visions suck - and how to fix them

This article began as, 'Why missions and visions typically suck: a letter to clients'. But then I did a bit of research and found a Bain and Company survey...

By Tiffany Markman 5 Nov 2014

PowerPoint needs more power

Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.

By Tiffany Markman 20 Jun 2014

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

By Tiffany Markman 14 Apr 2014

We need to stop being suckers

I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends...

By Tiffany Markman 3 Feb 2014

[2014 trends] Communicating like a boss: Anti-trends for 2014

Trends pieces. From November onwards, they're everywhere. Everyone with strong opinions, an active pulse and the ability to use a keyboard is looking at the year that was and using that, with tweaks, to predict what's coming.

By Tiffany Markman 14 Jan 2014

Multitasking - the myth

Tackling multiple tasks at once means faster results. Also, it's a great way to impress a boss. Correct me if I'm wrong, but I'll bet 'good multitasker' appears on every CV you've ever sent. But the newest thinking is, however, that multitasking is actually a weakness, not a strength. (video)

By Tiffany Markman 30 Sep 2013

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