The Quirk Certificate 7-week Course in Web Analytics will teach you how Web Analytics falls into the broader digital marketing strategy. It is important to understand how to use the insight from your data to better understand the behaviour of online users.
The SEO for eCommerce Workshop is a guided journey for those already experienced in search engine optimisation and/or online retail who seek to maximise their return on investment while ensuring that a digital brand presence is consistently maintained.
Quirk Education presents the Certificate Course in Search Engine Optimisation, a distance-based 7-week course designed to teach you how to optimise a website for search. Every day, millions of people use search engines to find information, goods and services. It is therefore very important, from a marketing perspective, to ensure that your product, service or website can be easily found by potential customers who are using search engines to find what they're looking for. Learning how to optimise your website so that it ranks highly on search engines is key to increasing traffic to your website and attracting potential customers.
Online PR, or WebPR, is creating quite a stir in the PR landscape. The Internet has changed the way in which we do things, and it is becoming increasingly difficult to keep up with these trends. The traditional tools of PR still apply – it's only the medium and methodology that are changing. The five-week part-time course teaches professionals working in a PR capacity about the basics of online PR and its tactics. The course is divided into four modules which cover how to write for the Web, Press Release Distribution, Online Reputation Management, and Goal Setting and Measurement of online PR campaigns.
Quirk Education presents the Quirk Certificate course in Paid Media, a distance-based five-week course designed to introduce you to the world of Paid Media; a scalable, low-cost and – most importantly – highly measurable form of online advertising with a proven return on investment.
The Online Reputation Management course is one of the newest additions to Quirk's certificate courses. This five-week online course will teach students the basics of Online Reputation Management - how to monitor, manage and measure their brand's presence online and will teach students how to effectively position their brands to receive increased brand credibility.
Mobile phones connect people with each other and with businesses in ways both useful and filled with potential. It is important to know how to use mobile technology to communicate with consumers, and incorporate this into your overall digital strategy. This course runs for six weeks and will teach students the basics of Mobile Marketing and how it can be integrated into an overall digital strategy.
The Quirk Certificate Course in the Foundations of Social Media is perfect for those about to take their first steps in the often wild world of social media. The four-week online course serves to introduce students to the fundamental concept of social media, and covers essential aspects for successfully managing a brand in social spaces.
The Quirk Certificate Course in Email Marketing is a four-week online course designed to teach professionals how to execute successful email campaigns. Email is a great tool for managing customer relationships and can yield a high return on investment for your business.
Quirk Education in partnership with the USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School
present the Quirk Certificate Course in Digital Marketing. This course is designed to give professionals and students the opportunity to learn how to practically apply holistic internet marketing tactics to their business. The course is completed online over a period of 10 weeks and covers everything that's digital related.