Online PR, or WebPR, is creating quite a stir in the PR landscape. The Internet has changed the way in which we do things, and it is becoming increasingly difficult to keep up with these trends. The traditional tools of PR still apply – it's only the medium and methodology that are changing. The five-week part-time course teaches professionals working in a PR capacity about the basics of online PR and its tactics. The course is divided into four modules which cover how to write for the Web, Press Release Distribution, Online Reputation Management, and Goal Setting and Measurement of online PR campaigns.
This five-week distance-based course teaches professionals working in a PR capacity about the basics of online PR and its tactics. The course is divided into four modules which cover: How to Write for the Web, Press Release Distribution, Online Reputation Management, Goal Setting and Measurement of Online PR Campaigns.
The PR in a Digital World course is a four week course and will teach professionals working in a PR capacity how to apply the Internet and its principles to the world of PR. Students will learn the basics of online PR and its tactics as well as learn how to execute an online PR campaign. The course of the cost is R3990 including Value Added Tax. Registrations close: 16 July 2012 (We will accept late registrations in special circumstances.)Course starts: 16 July 2012.
Interaction will take place via the Quirk Education learning centre - an online platform designed to facilitate easy interaction between the students themselves, as well as the students and course convenors. The course material will also be presented online in various formats: course notes, video lectures, discussion forum, weekly assignments and recommended reading. Academic support will be provided to the students via the discussion forum, and the course convenors can be contacted via email or telephone.
Students' knowledge will be tested each week with an assignment which will focus on the topic for that week. Successful completion of the course will be awarded with a certificate from Quirk Education. Students will also complete an online exam at the end of the course.
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