Sanlam has been awarded the 'Spirit of Getaway' for their expo stand at The Getaway Show last weekend at Lourensford Wine Estate, Somerset West.
Getaway Organisors said that the stand was innovative and forward-thinking. They felt that the campaign, including the stand concept, activation and promotion, truly captured the spirit of travel and fully embraced the essence of the show. Travel insurance products were marketed with the key message: Life is an adventure... for which Sanlam has you covered.
XZIBIT expanded on the campaign by designing and producing a travel lounge concept for the exhibit including a guest appearance by Riaan Manser, celebrity adventurer. Riaan Manser entertained and inspired visitors to the stand with extraordinary stories of his travels. He was the first person to kayak 5000km around Madagascar and cycle 37 000km through 34 countries alone and unaided over a period of two years. No wonder he achieved the title 'OutThere Adventurer of the Year 2006' and also received a personal meeting request from Nelson Mandela.
What a hot weekend and 10 000 units of sun block were handed out to visitors on entrance to the Getaway Show by our friendly promoters.
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XZIBIT is an exhibition agency who influence and enhance the perception of brands in a very tangible way. We are inspired and zealous about leveraging measurable return on investment for our client's vision and marketing goals.
We design, create, plan, manufacture and project manage experiential brand platforms for national and international traveling and commercial exhibitions, events and promotions. These personalised environments are essential marketing tools and integrate relationship marketing, brand awareness, image building, product/service launches and live presentations with the ultimate aim of increasing company revenue.
Our reputation as an extremely creative, progressive company with the discerning ability to communicate effectively has enabled us to deliver a focused, quality experience for over two decades. We place value on people who are at the heart of our business, because we understand that without the unique skills, talents and experience of a select few, the results will not be the same. Our commitment to strategic design as a source of value, incredible attention to detail and superb quality of eventual execution contributes towards a meaningful brand experience.- more....
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