The New Age to launch 24-hour TV news channel
7 Feb 2013
NEWSWATCH: According to a number of media reports, The New Age newspaper is to launch a 24-hour TV news channel in August.
For more:
- City Press: Guptas' New Age to start 24-hour TV news channel... Well, this should get things humming, but the question is: Will the new channel be able - or willing - to provide audited viewership figures? Currently, while The New Age newspaper claims a very respectable circulation, it is not audited to verify its claimed figures ... according to IOL, "Unlike other mainstream newspapers, The New Age is not audited by the Audit Bureau of Circulation, which verifies the number of copies a newspaper sells." Will the new channel be anything different when it comes to viewership claims and the question of auditing them?
- Also see New Age to launch TV news channel - report... and Gupta's New Age to start TV news channel...
About Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at rod@bizcommunity.com.
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