Citizen launches Super Saturday Citizen

The Citizen is launching the new Super Saturday Citizen tomorrow, 23 January 2010, and it's aimed at South Africa's passionate sporting market and is designed to serve up a sport fanatic's perfect news mix every Saturday, in an easy-to-read tabloid format.

The new product will include in-depth sports news, reviews, interviews, polls, betting odds, extended horse racing coverage, plus columns by expert commentators such as cricketing great Neil McKenzie and former Bok coach Jake White. In addition, a 16pg pullout entertainment section, packed with sports schedules and entertainment news is part of this pumped-up package.

“What with the kick-off to the 2010 World Cup less than 140 days away, the Super 14 rugby, Absa Premiership and cricket tours to India and the West Indies, we're not going to let our readers miss a single goal, run or drop kick,” said editor Trevor Stevens.

“There's no better time to be launching a vibrant, on-the-ball, sports-driven newspaper that will give fans all the latest sporting news, results, standings, trivia and statistics - in addition to analysis by expert commentators.”

The Super Saturday Citizen also kicks off with an exciting cash giveaway of R75 000 (sponsored by Budget Insurance Brokers).

The sports-driven Super Saturday Citizen is the latest innovation from the The Citizen stable and is aimed at improving the reader experience, as it comes close on the heels of the newspaper's decision to drop its Monday to Friday price from R4.50 to R3.