Immune range gets boost from TLC
To communicate the benefits of its BioBalance range that helps the immune system during winter, Atka Pharma selected TLC's washroom media to reach a vast audience, at a relevant time of year. The campaign ran in July and August in ten LSM A shopping malls across the country, targeting men and women between the ages of 25 and 55.
"The dwell time in washrooms enables consumers to spend time absorbing the key benefits of the product range and drives them to a nearby pharmacy within the mall where they can purchase the product," says TLC's Brendon Crowther, Regional Sales Manager for TLC.
The campaign is running in Hemingway Mall, Sandton City, Northgate Shopping Centre, Atterbury Value Mart, Centurion Mall, Woodlands Mall, La Lucia Mall, Dean Street Arcade, Weskus Mall and Constantia Village.