Absa's 'black tax' tweet offends clients, competitors capitalise

#Newswatch: Absa tweeted out a poll on 12 June asking its followers to vote on whether black tax is a source of anxiety, a source of pride, a financial burden or a responsibility. The simplicity ('too few' and 'conflicting' options) of this has offended and outraged numerous clients, many of whom have since threatened to leave the bank and move to competitors Nedbank and Capitec.

In response, Absa apologised but refused to delete it, despite requests to do so.

We don't want to try tuck this under the carpet, by deleting the post. We don’t ‘make this go away’… The pushback from our community was the correct response. We've learnt from this and will try harder. Our sincere apologies for the offence we have caused.

Here’s what people are saying:
For more:

  • Nedbank and Capitec pounce as Absa refuses to delete 'black-tax' tweet – Business Insider
  • Nedbank, Capitec take on Angry Absa clients after 'black tax' tweet - Business Report
  • Absa's 'Black Tax' poll backfires - 702
  • From Absa To H&M — 5 Epic Fails That Got Companies In Trouble With Tweeps - Huffington Post


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