80: Koo Govender, CEO of VWV Group

Lineup

In studio on Thursday, 6 February 2014, we hosted CEO for VWV Group (@VWVGroup), Koo Govender. Formerly the corporate communications and marketing director at M-Net, she has been involved in broadcasting and media for 22 years.

We started the show by looking at the shift in roles for Govender, by moving from client side to agency side at VWV Group. We spoke about why experiential marketing is an integral part of the marketing mix, where she explains how it gives you an emotional connection with a brand.

We also touch on how you measure experiential marketing campaigns and how campaign objectives determine ROI. Lastly, we look at the soon-to-be-launched Women's Leadership Academy, what the academy is offering, how it will change lives in South Africa and how you can get involved.

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

The news roundup covered:

• DMMA joins global digital body; rebrands as IAB South Africa
  
• [2014 trends] The year ahead for research
  
• [2014 trends] A game changing year for advertising and communications
  
• [2014 trends] The cash-strapped consumer
  
• Featured Job: Marketing Manager - Savanna

Podcast

If you missed the show, download or listen to the podcast (18:27min).

Episode 80: Koo Govender, CEO of VWV Group

Date: 10 February 2014 | Length: 18:27min

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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