Biz Trends Report 2013
[2013 trends] Mobile - more of the same? Probably not
A fistful of mobile companies have come and gone during 2012. The next generation of startups is ready to hit the mobile industry with a host of new services of which most will, at best, either slither into mediocrity or just plain fail due to a lack of funding and media agency support. Breaking new ground is not easy; breaking new media ground that translates into profit is even more difficult.
Chasing followers a zero-sum game
Everyone has eventually realised that chasing followers on Twitter is a zero-sum game. The secret is out: you can buy Twitter followers in bulk, with the result that "followers" means even less now than it did last year. Say what it is you want to say and, if it seems real, relevant and of interest, it will be read. For the rest, it's just arbitrary words into the twittersphere. That is, of course, if your tweet happens to still be on the screen when someone cares to look.
Mobile TV a no-show
Mobile television is still a no-show and will probably stay that way for the foreseeable future. TV is about big screen (basic psychology) but I guess the networks will keep on trying. They are kind of fighting themselves in this effort, pushing mobile TV as hard as they can, while ramping up mobile data cost, making it just too expensive to watch TV on a phone.
The last great hardware leap for mobile devices was the addition of cameras a few years ago. Since then it has been all about the software.
As we move into the twenty-teens, devices will specialise into clusters that provide a range of services, possibly linked to healthcare, finance, education, etc. For example, device blood-sugar-level and blood-pressure testing could become mainstream options. Choice will increase as customer preference narrows and becomes more selective.
As we enter 2013, there are bound to be some more surprises and that's what makes mobile so much fun.
About Petros Kondos
Petros Kondos is a CRM, mobile media and customer communications specialist. He has extensive experience making cost-effective CRM work for a range of industries specialising in retail and the financial services space. Recently published to exceptional reviews, his book on location-based marketing can be downloaded from www.petroskondos.com. Email firstname.lastname@example.org, follow @Petros99 on Twitter and connect on LinkedIn.