Shoe City ad: You magazine editor responds
In a statement released this afternoon, Wednesday, 8 June 2011, You magazine editor Linda Pietersen has said that, as editor, she is just as upset as readers about the Shoe City advertisement in the issue of 26 May. "We've spoken to the advertisers and conveyed our shocked and disappointment in their advertisement," she says.
Pietersen also points out that she's a cat lover and would never support or endorse any form of animal abuse.
She continues: "We have also asked them to post an official statement on our Facebook page, www.facebook.com/YOUmagazineSA. We are also reassessing the process of our screening ads, as the current system is not satisfactory.
"To our readers: thank you for taking the time to show your support against the abuse of animals."
The magazine will also be donating R15 000 to animal welfare organisations.
For more:
- lcommunications.net: Can your company survive the fallout of bad publicity?
- Bizcommunity: Shoe City ad: Lowe Bull "regrets any distress caused", apologises
- Bizcommunity: Shoe City apologises for "tasteless" magazine ad by Lowe Bull
- Bizcommunity: How to lose your customers in three easy steps
- Twitter Search: shoecityapology OR ShoeCity OR shoecityad OR shoecitySA OR "Shoe City"
For More links updated at 10.42pm on 9 June 2011.
For More list updated at 3.55pm on 21 June 2011.