How to categorise RSS content
Once you have established a strategy for your RSS feeds, you need to take a look at what content you might like to syndicate, starting by looking at the audiences you want to reach.
Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created - one group for the media, another for your employees, one for the general public, one for your existing customers and so on.
You can even go further and divide your master groups into sub-groups, based on their prevailing interests. Here are some examples of how this could be done.
And it all depends on your business. You might find that you have only a few audiences and you need to deliver just one or two content types and topics to them. But the benefit of RSS feeds is that you can offer the exact content they are looking for in a way that they want it – clean, guaranteed delivery of the content they really want to receive.
About Sally Falkow
Sally Falkow is the founder and co-developer of PRESSfeed (www.press-feed.com), a content syndication service for PR and marketing professionals based in Pasadena, CA. Sally will be in South Africa to present sessions at the Web PR 2.0 conferences in Cape Town, (Feb 26) Durban (Feb 28) and Johannesburg (March 2). Go to www.quirk.biz/webpr-conference/book.q secure your seat.