On-pack solution to CPA requirements
With the new Consumer Protection Act, comes the need for companies to ensure that products display the correct information, while still providing shelf visibility. An on-pack solution, from Pyrotec, for Vital Health Foods has combined these characteristics.
"The brief was to add a means to amalgamate product information in the client's range of six Sister Lilian baby remedies with its 25 variations, eliminate the need for separate inserts and ensure a neat and presentable design. The client was delighted with the cost-saving and value-adding benefits of the five-panelled Fix-a-Form label we applied," says Stephen Beattie, marketing director of Pyrotec.
Multi-page labels are supplied on-reel, allowing brands to apply them directly onto virtually any container or product.
"In most cases, the labels can be applied with standard application equipment with little to no effect on the speed of the production line. For pharmaceutical or agrochemical brands, which often have immense amounts of important product information to convey, the space-saving benefits of the Fix-a-Form labels are ideal. And with value-adds such as over-coding, batch numbers and Braille, using multi-page labels becomes a necessity for brands who wish to gain a competitive edge over their peers," he concludes.