ATL campaign for Absa CIB enhances 'Africanacity'
The launch of 'I want to make that', Absa's new ATL campaign for Corporate and Investment Banking, is yielding strong results with its enhancement of Absa's new positioning of 'Africanacity'.
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ATL campaign for Absa CIB enhances 'Africanacity'The launch of 'I want to make that', Absa's new ATL campaign for Corporate and Investment Banking, is yielding strong results with its enhancement of Absa's new positioning of 'Africanacity'. |