2008 AdFocus winnersThe 2008 Financial Mail AdFocus winners were announced last night, Wednesday, 26 November 2008 at the annual awards banquet at Montecasino, Fourways, Johannesburg. The winners
FoxP2 was crowned Advertising Agency of the Year, the three-year-old agency's reward for a stellar 2007/8 period during which it cut a swathe through the Loeries, gained recognition at Cannes, One Show and the Clios, and established itself firmly as one of South Africa's most exciting young agencies. During the AdFocus review period, the agency picked up R108 media in new business, winning all five pitches it entered. What makes FoxP2's success all the more astonishing, said AdFocus judging convenor Yvonne Johnston, is that it employs fewer than 20 people. The AdFocus Media Agency of the Year was Mediaedge:cia. Though he has since left the agency, the award was accepted by Mike Nussey, who was MD during the review period. For the second successive year, Grid Worldwide Branding and Design was chosen as the Branding and Design Agency of the Year. New awardA new AdFocus award, for effective advertising, was won by Ogilvy Johannesburg. This award recognises advertising campaigns that achieve holistic success: they must be not only creatively excellent but also benefit the client's brand and bottom line. Ogilvy, which topped the table this year at both Loeries and Apex, won the AdFocus award for its campaign on behalf of Audi. There were three individual awards:
The awards were presented by FM editor Barney Mthombothi at a banquet at Montecasino, in Johannesburg. For more, go to www.adfocus.co.za/adfocus2008/. | ||||||||||||||||