Principles of layout and design

We live in a society where media-intensive messages and information overload are woven into the very fabric of our day-to-day life.

We're so inundated with information that we read only what we want to read - we absorb only what we find interesting.
It is therefore imperative that as communication experts we package our communication messages in a compelling and attractive way.

Layout and design is all about creating a pleasing spatial relationship between the individual components of a design in order to grab readers' attention.
This two-day workshop will provide participants with information on the principles of design needed to maximise the impact of various communication methods. It will assist participants in applying these principles to a variety of media; and in arranging individual elements, such as text and graphics, in an eye-catching way.

Outcomes of this workshop for participants:
• Be able to decide on the purpose of the design
• Ways of organising the information
• Ways of ensuring readers' attention
• Understand the elements of design - for example, colour, balance and contrast
• Be able to apply the elements of layout to various media
• Gaining tips for web design

About our facilitator:
Lindy Goodfellow's credentials include over 20 years experience in corporate communication, strategic media relations, and internal and external communication in both public and private sectors.
For 10 years she headed strategic corporate communication and media relations for a global pharmaceutical company, and within this portfolio generated a variety of corporate booklets which were distributed globally. She also has a passion for creative communication, and was the copywriter and editor of the monthly internal publication and the intranet, and also designed a website for the company.
Lindy is currently the business owner of Jibba-Jabba Communications a public relations consultancy specialising in the full range of public relations services.
She is a Chartered Public Relations Practitioner (CPRP) and a registered member of the Public Relations Institute of South Africa (PRISA), under whose auspices she provides public relations training.
Lindy holds an Honours Degree in Counselling Psychology and a diploma in Public Relations Management.

Your investment:
• PRISA registered practitioner early bird* R3 370.00
• PRISA registered practitioner R3 570.00
• Non-registered practitioner early bird* R3 670.00
• Non-registered practitioner R3 870.00
• PRISA registered student R2 000.00

- Early bird: book and pay before 15 April 2012
- Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking

Venue

Date: 14 May 2012 to 15 May 2012
Location: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Cost: Please contact Ivonne Blom at cpd@prisa.co.za
More info: Gauteng: PRISA Randburg
ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 14 – 15 May 2012 (09:00 – 16:00 on both days)
Registration: 08:30 to start promptly at 09:00
CPD points: 15