New Frontiers in sponsorship
SK Media Investments has bought out the international partners of sponsorship and television company Frontiers Group Africa. Frontiers Group Africa becomes 100% South African owned and 90% black-controlled. The company has been merged with Kaelo Worldwide Media and will operate as Kaelo Worldwide Media.
Director Kelvin Watt says: "Being part of an international group was an effective way for us to establish our business but as the company developed it became obvious that our focus differed, our challenges certainly differed and the direction we needed to take the business in differed.
"We have great aspirations in the South African market and on the African continent and we knew that to achieve these goals South African and indeed black ownership were vital and we're enormously excited about reaching this milestone."
Director Sandile Koza, who takes over from Kelvin Watt as managing director of the company, says: "We have chosen to use the Tswana word Kaelo as the overall brand as we feel its meaning, 'guidance', is appropriate for what we do for corporate sponsorships, broadcasters and rights-holders.
"We have proven we have the right mix to ensure that sponsors can truly make every cent count in all the sponsorship arenas in which they operate. We will continue to find workable, relevant and creative solutions - frequently challenging more conventional approaches to engaging consumers."
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