New Frontiers in sponsorship

Managing Director of Kaelo Worldwide Media - Sandile Koza

Launched five years ago, Frontiers Group Africa has shown phenomenal growth of 100% per annum over the past two years. It has a well-established reputation for forward-thinking sponsorship campaigns in the South African market where brand extension is driven through programming, and lists over forty blue chip companies as part of its client base.

Director Kelvin Watt says: "Being part of an international group was an effective way for us to establish our business but as the company developed it became obvious that our focus differed, our challenges certainly differed and the direction we needed to take the business in differed.

"We have great aspirations in the South African market and on the African continent and we knew that to achieve these goals South African and indeed black ownership were vital and we're enormously excited about reaching this milestone."

Media professionals turned out in force to celebrate the launch of Kaelo Worldwide Media at The Forum at The Campus. Mike Nussey of Mindshare; Paul Wilkins of Media Compete; Michelle Kirby of eTV; Kevin Kirby of Commutanet and Ernest Stoop of SABC Radio

SABC CE of Content Enterprises Mvuzo Mbebe with Sandile Koza and Kelvin Watt of Kaelo Worldwide Media celebrate the launch of the company

Andile Ngcaba and SABC CE of Content Enterprises Mvuzo Mbebe at the launch of Kaelo Worldwide Media

Kaelo Worldwide Media staff and clients celebrate the launch of the company

A large part of the company's growth has come from an innovative practice focused on the effective communication of Corporate Social Responsibility through mass media platforms, including the television series "Kaelo - The Miracle Stories", and effective cause-related marketing.

Director Sandile Koza, who takes over from Kelvin Watt as managing director of the company, says: "We have chosen to use the Tswana word Kaelo as the overall brand as we feel its meaning, 'guidance', is appropriate for what we do for corporate sponsorships, broadcasters and rights-holders.

"We have proven we have the right mix to ensure that sponsors can truly make every cent count in all the sponsorship arenas in which they operate. We will continue to find workable, relevant and creative solutions - frequently challenging more conventional approaches to engaging consumers."