FCB Activ visits Shoprite in Egypt
FCB Activ, the retail specialist in the FCB South Africa group, recently journeyed to Egypt to gleam first hand information on the Shoprite brand in that country.
Shoprite is FCB Activ's largest client; the agency handles all its advertising requirements in South Africa and has been assisting with its roll-out into Africa. The Shoprite Group currently trades in 17 countries in Africa, excluding South Africa, through its Shoprite and U$ave brands. These pictures show how the brand is portrayed in the country.
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