Angus Porter to head Added Value
Angus Porter, recognised for his achievements with some of the world's leading brands, and one of the UK industry's most senior and respected international marketers, is to become Global CEO of the Added Value Group, WPP's marketing insight agency.
He replaces Tamara Ingram who has moved to a Grey/ P & G role. Joining on 12th September, he will assume global responsibilities for Added Value and report to Eric Salama, Chairman and CEO of Kantar.
In making the announcement, Eric Salama said: "Angus is a first class business man and a shrewd, incisive marketer. He has a rare mix of strategic vision and an ability to implement and execute strategy.
"Angus understands how clients buy brand and marketing advice, and he has shown throughout his career that he has the intellect, strategic skills and credentials to run a global business.
"In bringing together Icon, Diagnostic Research and Added Value, we have created a unique company with a mix of insight, strategy, research and creativity. I have no doubt that Angus and New Added Value will help their clients make an even bigger impact in the marketplace. We are delighted to welcome him as Global CEO of the group."
Angus Porter said: "WPP is a business that I admire tremendously and Added Value is one of the jewels in its crown. I am absolutely delighted to be joining the business and look forward to leading Added Value at such an important stage in its development.
"I believe that my client-side experience in FMCG, telecommunications and financial services will be an asset to the business and complement the organisation's many strengths. In particular, I am relishing the opportunity to work with the senior management team and all our talent across our network in 13 countries.
"Added Value's aim is to help our clients ignite desire for their brands, businesses and people, and this vision will be the platform for our growth."
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