The Jupiter Drawing Room announces deal with leading Zimbabwean advertising agency
The Jupiter Drawing Room, an advertising agency that began life on the African continent and is now one of the world's most respected independent agency brands, today announced its expansion into Zimbabwe.
The deal sees the creation of a new brand-holding company The Jupiter Drawing Room & Partners (Zimbabwe), under which will fall two agencies; The Jupiter Drawing Room (Harare) and Jericho, a dynamic young agency enjoying meteoric growth in the Zimbabwean market.
In its two years of existence Jericho has established an impressive client base that includes Old Mutual, Schweppes, Toyota and Nando's.
Denford Magora, founder of Jericho, will become CEO of The Jupiter Drawing Room & Partners (Zimbabwe), with the mandate to assist in the further expansion of The Jupiter Drawing Room offering into the Southern Africa region.
"Our partnership with The Jupiter Drawing Room will raise the bar in terms of creativity and the servicing of clients in Zimbabwe. It is an important development because it represents the first major investment by a leading international advertising agency into the Zimbabwean market in the last two decades. We are deeply honoured that Graham Warsop and his agency, The Jupiter Drawing Room have chosen to partner Jericho to launch Jupiter in Zimbabwe. It is also a huge vote of confidence in Zimbabwe to see this investment come to fruition" said Magora.
Nancy Ziyambi, former marketing director of the Zimbabwean Broadcasting Corporation has been appointed MD of this new agency in the Jupiter family.
"I look forward to this honour and challenge. I am excited by the prospect of working with The Jupiter Drawing Room team. And I am especially pleased the time is right for this partnership," she said.
Jericho will continue to operate as a 100% Zimbabwean owned agency, with 70% of The Jupiter Drawing Room (Harare) in the hands of local Zimbabwean shareholders.
Significantly, this will be only the third The Jupiter Drawing Room agency office and the first to open its doors outside South Africa.
The Jupiter Drawing Room founder and chairman Graham Warsop says, "We admire the success Denford and his team have achieved to date with Jericho in Zimbabwe. We share a belief in the ability of distinctive, powerful creative ideas to transform the fortunes of brands."
"At this time there is a dearth of agencies across the African continent committed to offering clients genuine distinctiveness in the work being produced and true integration of communications disciplines."
"Denford will assist us in helping unlock the huge potential of creative talent and entrepreneurship across the African continent. By galvanizing this talent and applying the lessons learned on the coal face of the South African market, we hope to create a new breed of integrated agency across Africa; combining quality and efficiency, creativity and effectiveness, technology and craftsmanship".
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The Jupiter Drawing Room is an independent advertising agency group, with offices in Johannesburg, Cape Town and Harare. It was voted joint Agency of the Decade by FinWeek's annual AdReview.- more....