The Integer Group appoints new Managing Director
Jason Frichol (a.k.a. Frich) has joined Integer South Africa as its new Managing Director. With more than eight years in the retail and shopper marketing industry, Jason brings a wealth of knowledge and specialist experience to his new position.
Before joining Integer, Jason spent seven years at the Fore Good Group as Group Marketing Director, a leading FMCG concern, where he played a pivotal role in the team that grew the group from 4 to 4,500 employees in just over six years.
"Integer, globally, is one of the very few agencies that actually gets Shopper Marketing in my opinion. I'm looking forward to tapping into their network and replicating the exponential success and bankable solutions they continue to deliver for brands and retailers," says Frichol.
Previously, Jason headed up the marketing for A1 Sauces, Ambrosia, Braun, Canderel, Clearblue, Duracell, Equal, Fixodent, Kodak, Kraft Mayonnaises, Kraft BBQ Sauces, Miracle Whip, Old Spice, Planters Peanuts, Pringles, Sharwoods, Tampax, The Snack Factory and Tang in South Africa.
Derek Bouwer, Group CEO of TBWA\South Africa comments, "More and more we are finding that clients are seeking integrated branding solutions and shopper marketing is becoming a much more significant part of the communications mix. We are thrilled to have someone of Jason's calibre take up this important position especially during such an exciting period of development for Integer.
"Jason has a reputation for delivering record results year on year. He and his teams have won numerous local and international performance awards including Best Shopper Understanding (Pringles) and Best Practice: Category Management (Canderel, Merisant) and we are excited for him to inject his passion and energy for Shopper Marketing into Integer," concludes Bouwer.
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