The brand activation agency that moves people to brands
Offlimit Communications pulled off a stellar feat by once again making the Whiskey Live Festival 2011 a place to be. With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre.
The Valpre stand emphasised the natural feel of the brand, with the whiskey foundation partnership showing how Valpre Premium spring water is the perfect match for your favourite whisky. With Valpre Premium spring water recently winning the Monde award, the concept of the stand embodied matching the award-winning water with your favourite whisky. The aim was to educate consumers on what correct amounts of Vaplpre premium spring water should be added to different malts and how Valpre Premium spring water releases the taste and aromas of whisky.
Everyone at the whiskey festival received a coupon, which they could retrieve for a free bottle of Valpre premium spring water, while being educated on the virtues of the best whiskey combinations.
Offlimit Communications are looking forward to take this activation platform to another level in 2012.
For more info visit www.offlimit.co.za
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Offlimit is a brand activation & experiential agency. We aim to engage consumers emotionally through strategically led campaigns with measurable results.- more....