Digital brand strategy
Digital strategy has firmly established itself as a key component of brand strategy. However, many digital strategies are flawed because they either position themselves as independent of the overall brand strategy or succumb to trying to adapt strategy to digital technology rather than the other way around.
This one-day workshop introduces delegates to an approach to digital strategy that integrates digital into the overall brand strategy. Delegates will be introduced to strategic concepts such as transmotion, constructed contextualisation, the customer-based brand equity pyramid, and earned resonance.
The workshop will also look at four major and overlapping trends defining digital brand strategy, namely social networking, content creation, mobile telephony and virtuality.
Delegates attending the workshop will:
Patrick Collings, managing partner of specialist management consultancy Sagacite, specializes in brand strategies for turbulent socio-economic environments. He has won an international brand leadership award for his work on brand strategy and is a regular writer and presenter on the topic.
10 November 2011 at Crowne Plaza, Johannesburg, The Rosebank
For more information or to request the workshop brochure, please contact Siphiwe Mashoene: or phone: 011 880 8540.
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