Y&R appoints seasoned strategic expert, Mike Cathie
Marketing-savvy Mike Cathie has joined Y&R as Group Executive Strategy Director, bringing a wealth of knowledge across various disciplines and brands to the agency.
Commenting on the appointment, Y&R SA's CEO, Andrew Welch, says, "As a seasoned marketing and business executive with great multinational companies like Microsoft, Pepsico and Cadbury, as well as top South African companies like Barloworld and Tiger Brands, Cathie emanates an intellectual curiosity and strong leadership that Y&R demands. What's more, he instills confidence in his expertise amongst clients and his team alike. We have no doubt that partnering Cathie and Y&R's current digital strategist, Dr Sarah Britten, will shape an unrivaled strategic powerhouse within the industry."
The diversity of Cathie's experience has cemented his strongly held view that powerful businesses are built on two things - great brands and great people.
With interests in music and martial arts, and degrees in marketing, business administration and a postgraduate diploma in advertising, Cathie represents a charismatic individual who bolsters the Y&R team.
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