Y&R appoints seasoned strategic expert, Mike Cathie

Cathie's achievements are testament to his incredible talent, boasting a unique combination of classical marketing and technology-business experience gathered over twenty years across three continents. As a specialist in linking business and brand performance and turnarounds, he promises to challenge the status quo and deliver impactful strategies.

Commenting on the appointment, Y&R SA's CEO, Andrew Welch, says, "As a seasoned marketing and business executive with great multinational companies like Microsoft, Pepsico and Cadbury, as well as top South African companies like Barloworld and Tiger Brands, Cathie emanates an intellectual curiosity and strong leadership that Y&R demands. What's more, he instills confidence in his expertise amongst clients and his team alike. We have no doubt that partnering Cathie and Y&R's current digital strategist, Dr Sarah Britten, will shape an unrivaled strategic powerhouse within the industry."

The diversity of Cathie's experience has cemented his strongly held view that powerful businesses are built on two things - great brands and great people.

With interests in music and martial arts, and degrees in marketing, business administration and a postgraduate diploma in advertising, Cathie represents a charismatic individual who bolsters the Y&R team.