Orbit 'likes' Billads

The new creative campaign launches a partnership between the Smile Foundation and Orbit Professional chewing gum. The campaign calls upon all consumers to 'Like' the Facebook page, in return Orbit will donate R25 to the Smile Foundation for every new click received.

Designed by DDB South Africa, the creative initiative instantly ensures that consumers' actions are changing the lives of children in need.

"Orbit has also continued with its sampling campaign inside the Billads bill folders, encouraging consumers to taste the product alongside the visual creative," says Craig Segal, the Managing Director of Nine Mile Media.

Other campaign elements include Billad's Table Talkers, which consumers immediately see when they sit down at their table, as well as in-store promotions run by Orbit.

"Billads enables Orbit to get its message across to consumers that they should chew the gum after every drink and meal. The medium is in perfect synergy with our global campaign, 'Eat.Drink.Chew.', which we are rolling out in South Africa," says Ashleigh Tomlin, Orbit Brand Manager, Wrigley South Africa.

"Our aim with this campaign is to drive consumers to our Facebook page where they can make a difference to the lives of 14 children and interact directly with the brand. Billads was a great fit to communicate our social media message as it interacts with consumers at exactly the point of behaviour in which Orbit is targeting its campaign, ensuring consumers chew after every drink or meal," she adds.

"Nine Mile Media offers the full spectrum of digital and social media to our clients via a recent partnership that we have entered into. This has been a natural progression as social media is a hand and glove fit with the 600 environments - inside coffee shops, restaurants, bistros and hotels - that we already play in," says Segal.

"We are excited about this space and what the future holds for us," he adds.

BILLADS DNA
Conceptualised by Nine Mile Media, Billads are designed for convenience, complete with pen, tip and credit card recess, while the inside of the bill folder is used as advertising space. Billads is able to deliver a brand as well as samples of a brand directly into the hands of over 5.5 million upmarket consumers every month through a network of 600 restaurants, coffee shops and hotels nationwide. Campaigns can be amplified by means of table talkers, window and mirror decals, promotions and competitions. Site exclusivity for a brand is standard. To activate your brand with Billads today, call Nine Mile Media on 0861 64 63 64 or email .