Product design consultancy, IDESO, has once again showcased their design breadth through the successful design, development and installation of InterfaceFLOR's striking and unique exhibition stand at the Green Building Council of SA 2010 event at the CTICC.

The 'Elephant in the room' was printed on a 4m x 2.5m stretched canvas cube, suspended from the ceiling. At ground level, beautifully crafted acrylic containers of decreasing size, symbolised the company's commitment to reducing their dependence on oil.

InterfaceFLOR is the worldwide leader in the production of innovative, environmentally-friendly carpet tiles, offering designers and customers a wide variety of colour combinations, textures and patterns ranging from cool minimalism to fashion conscious carpets.

It offers the industry's largest and most diverse range of carpet tiles, all manufactured along sustainable principles and taking into consideration Mission Zero - the company's unique drive to achieve a zero environmental footprint and become the first sustainable company by 2020.

IDESO is a leading Cape Town based, product design consultancy, with the ability to take ideas from concept all the way through to manufacture.

"It was a privilege to contribute our creative and engineering skills to create an unusual and eye-catching display for a global company with such a strong environmental commitment", says owner Marc Ruwiel.

For competitive advantage through professional design, contact Marc Ruwiel on (021) 914 8444

Industrial Design helping to visualise true sustainability