Oasis re-signs with Media24 at Cape Town Airport
Media24's Magazine division recently re-signed their holding at Cape Town International Airport with concessionaire Oasis Outdoor Media. The glass doors and barriers in the "Meet & Greet" area in the Domestic Arrivals area of the terminal are again a blaze of colour, with artwork featuring Media 24's range of titles.
"We love this client," says Reinhardt Hanel, "because they regularly update their campaigns to reflect the dynamic nature of their business and publications, which means this site is always interesting and exciting to look at adding value to this very sought-after location."
"Airports and forecourts are important sales channels for us and our publishers," says Jan Hurter, Marketing Manager of On the Dot Retail Promotions and Advertising, who negotiated the deal, "which is why we chose Oasis's packaged offering."
Jan Hurter and Sandy Koen can be contacted on 021-949 0990.
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