While it's no doubt true that only a few people have what it takes to morph into brilliant media communicators in a quarter of an hour, I've witnessed a favourable leveling of the playing fields within just a few minutes of targeted preparation.

If you learn nothing else before coming face to face with a reporter for the very first time, these tips will help you up your game:

Your audience is king

There is no such thing as 'one size fits all' - well, not when it comes to communicating tactical messages. Messages that fly over an audience's head or drill down too low lose impact.
Develop your key messages

Ask yourself what it is that you'd like your audience to take home. Then use these key messages to develop a logical train of thought - almost like a mind map.
Speak everyday English

You may think that you sound more credible if you pepper your interview with corporate jargon. In fact, all you'll be doing is erecting a barrier between yourself and your audience.
Be who you are

It's no point in coming across as too slick, contrived or brash. Your audience will identify with who you are - not with who you are trying to be. It serves no purpose in burying your most engaging traits at the altar of 'officialdom.'
Your voice is a paint brush and your message is the canvas

A flat, monotonous voice does nothing to grab an audience's attention. Inject colour, warmth and animation into your voice.

And finally, remember: It's not about recitation, it's about conversation.

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With 27 years of experience in mainstream print and broadcasting media as a South African journalist, Janine Lazarus focuses her Media Training Consultancy on developing and facilitating superior and interactive training experiences that leave delegates with confidence and knowledge to engage their communication skills effectively. Her valuable experience in interviewing top public figures, celebrities and headline makers will help your organisation to develop effective Brand Ambassadors.

References from clients in South Africa and other African countries rate her training as both an empowering and an invaluable experience.- more....

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