Five practical tips for first-time spokespersons
It doesn't happen often, but there has been the odd and rather stressful occasion when I've been asked by a client to prepare a new spokesperson for an interview with the press in less than 15 minutes.
While it's no doubt true that only a few people have what it takes to morph into brilliant media communicators in a quarter of an hour, I've witnessed a favourable leveling of the playing fields within just a few minutes of targeted preparation.
If you learn nothing else before coming face to face with a reporter for the very first time, these tips will help you up your game:
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With 27 years of experience in mainstream print and broadcasting media as a South African journalist, Janine Lazarus focuses her Media Training Consultancy on developing and facilitating superior and interactive training experiences that leave delegates with confidence and knowledge to engage their communication skills effectively. Her valuable experience in interviewing top public figures, celebrities and headline makers will help your organisation to develop effective Brand Ambassadors.