News24 application for BlackBerry smartphones reaps global acclaim, local success
Tens of thousands of users in South Africa have already downloaded the News24 application for BlackBerry® smartphones in the six months since it launched. The application was also selected as a regional winner in the 2010 BlackBerry Partners Fund Developer Challenge, a global hunt for the world's best BlackBerry smartphone applications.
With over 500,000 unique visitors generating 7,6 million page impressions and 100,000 active application users generating more than a million sessions every month, News24 is one of South Africa's largest online publishers.
The application from News24 enables BlackBerry smartphone users to stay right on top of the headlines. Up-to-the-minute content from News24, Sport24, Fin24, Wheels24 and Channel24 is available directly in the application. Users also have a three-day forecast of the weather in their city from the home screen.
BlackBerry smartphone users can also submit news pictures directly from the application, view other user photos and share news stories via email, Twitter® and Facebook®. The application includes support for the latest BlackBerry smartphones, including the BlackBerry® Torch 9800 smartphone running the new BlackBerry® 6 operating system.
"The News24 application for BlackBerry smartphones has been custom-designed to allow users quick and easy access to the latest breaking news," says Jannie Momberg, editor at News24. "We've seen a huge surge in web traffic from BlackBerry smartphones over the last 12 months so supporting BlackBerry users with a rich content app is a core component of our mobile strategy."
Says Deon Liebenberg, regional director for Sub Sahara Africa at Research In Motion (RIM): "We are excited to see such enthusiastic adoption of News24's application for BlackBerry smartphones in South Africa. It's an indication of just how much our customers want to stay in touch and up to date with important information in their day-to-day lives. With a BlackBerry smartphone in your pocket, you will never be away from the news, wherever you are."
The News24 application for BlackBerry smartphones can be downloaded for free on BlackBerry App World at http://appworld.blackberry.com/webstore/content/13739.
News24 is South Africa's largest digital news brand reaching more than 2.1 million South Africans monthly on the Web - as measured by Nielsen's Online Market Intelligence (MI) in October 2010 - on mobile phones and interactive TV. With the largest digital news community in SA, News24 features the latest news and a place for readers to have their say, air their views, and join in the conversation on the latest headlines and issues of the day. For more information, visit www.news24.com, or m.news24.com via a mobile phone.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
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