Marketing to Kids and Teens Conference - time is running out to register!

Knowledge Resources who host the event annually have invited leading Youth Marketing Experts to share their case studies, trends and best practices with delegates. Companies you can expect to hear from include Simba, Disney, Coca-Cola, HDI Youth Marketeers, Youth Dynamix, Instant Grass, and many more!

The days are split as follows, so you can choose to attend both days; or simply the day relevant to your target market:
24 August - Marketing to kids, tweens and the family
25 August - Marketing to teenagers

Each year, HDI Youth Marketeers conducts a panel discussion where delegates have the opportunity to pose questions to the teen panel members. This is one of the highlights of the program and delegates love it. This year the teen panel will still take place on 25 August, but there will also be a kids panel added to the program on 24 August. So not only will delegates be able to pose their question to the teenage market, they will be able to pose their burning questions to kids aged 9-12.

Topics and speakers confirmed:
Day 1: Marketing to kids, tweens and the family

• Animation as a marketing tool and form of communicating with kids and families
  Phil Cunningham, Owner and Producer, Sunrise
• Tools for creating meaningful and lasting brand engagement with kids and families - the Disney experience
  Christine Service, Country Manager South Africa and ESA, The Walt Disney Company EMEA
• Talking to kids and tweens - our 90-degree learning curve
  Seugnette Comber, Marketing Editor, FREE 4 ALL - SA's largest youth publication
• Future trends in marketing to children
  Nick Tselentis, Strategic Advisor, Consumer Goods Industry
• The gap between kids and tweens - taking a look at technology, trends and media mix
  Andrea Kraushaar, Youth Strategy and Research Director, Youth Dynamix
• Ten myths of marketing to mums
  Greg Potterton, Founding Partner & International Strategic Planning Director, Instant Grass
• NEW!! Panel discussion - hear from kids and tweens aged 9-12 Years and have your questions answered (facilitated by Youth Dynamix)

Day 2: Marketing to Teenagers

• Generation Connect - Understand how teens use media and technology to enhance their lives
  Jason Levin, Managing Director, HDI Youth Marketeers
• Taking a look at the township teen - how real or tangible is their influence in household purchasing decisions and township teen trends
  Louis Seeco, Founder, Brandpilgrimage
• They listen with their eyes - How to use mobile to captivate a teen audience and innovative ways to get them to talk back
  Kali Ilunga, Joint CEO, SpokenInk
• The soundtrack to teens - creating happiness for teens around the world is an ongoing mission of Coca-Cola and the 2010 FIFA WORLD CUP provided a perfect meeting place for music, football and friends CASE STUDY(from strategy to action, emotional insights, the journey, visual and music)
  Zayd Abrahams, Head of Marketing - Sparkling Beverages, The Coca-Cola Company SA
  (Coca-Cola rated overall coolest brand in the Sunday Times Generation Next Survey 2010)
• Doritos - the insight story
  Nthabiseng Hlophe, Senior Brand Manager, Simba
• Supa Strikas: The necessities of multi platform communication in the youth conversation
  Richard Morgan-Grenville, MD, Strika Entertainment
• Panel discussion - teens have their say and answer your burning questions!
  (facilitated by HDI Youth Marketeers)

If you would like to register or find out more information - please contact Debbie Atwell on 083 651 1664 or email:. We offer special rate for NGOs/NPOs/Academics/Students and small businesses. We also offer group booking discounts!