The Annual Kid and Teen Republic Conference is taking place next week 24 and 25 August 2010 in Sandton, Johannesburg. With less than one week to go, you cannot afford to miss out - register today!
Knowledge Resources who host the event annually have invited leading Youth Marketing Experts to share their case studies, trends and best practices with delegates. Companies you can expect to hear from include Simba, Disney, Coca-Cola, HDI Youth Marketeers, Youth Dynamix, Instant Grass, and many more!
The days are split as follows, so you can choose to attend both days; or simply the day relevant to your target market: 24 August - Marketing to kids, tweens and the family 25 August - Marketing to teenagers
Each year, HDI Youth Marketeers conducts a panel discussion where delegates have the opportunity to pose questions to the teen panel members. This is one of the highlights of the program and delegates love it. This year the teen panel will still take place on 25 August, but there will also be a kids panel added to the program on 24 August. So not only will delegates be able to pose their question to the teenage market, they will be able to pose their burning questions to kids aged 9-12.
Topics and speakers confirmed: Day 1: Marketing to kids, tweens and the family
Animation as a marketing tool and form of communicating with kids and families Phil Cunningham, Owner and Producer, Sunrise
Tools for creating meaningful and lasting brand engagement with kids and families - the Disney experience Christine Service, Country Manager South Africa and ESA, The Walt Disney Company EMEA
Talking to kids and tweens - our 90-degree learning curve Seugnette Comber, Marketing Editor, FREE 4 ALL - SA's largest youth publication
Future trends in marketing to children Nick Tselentis, Strategic Advisor, Consumer Goods Industry
The gap between kids and tweens - taking a look at technology, trends and media mix Andrea Kraushaar, Youth Strategy and Research Director, Youth Dynamix
Ten myths of marketing to mums Greg Potterton, Founding Partner & International Strategic Planning Director, Instant Grass
NEW!! Panel discussion - hear from kids and tweens aged 9-12 Years and have your questions answered (facilitated by Youth Dynamix)
Day 2: Marketing to Teenagers
Generation Connect - Understand how teens use media and technology to enhance their lives Jason Levin, Managing Director, HDI Youth Marketeers
Taking a look at the township teen - how real or tangible is their influence in household purchasing decisions and township teen trends Louis Seeco, Founder, Brandpilgrimage
They listen with their eyes - How to use mobile to captivate a teen audience and innovative ways to get them to talk back Kali Ilunga, Joint CEO, SpokenInk
The soundtrack to teens - creating happiness for teens around the world is an ongoing mission of Coca-Cola and the 2010 FIFA WORLD CUP provided a perfect meeting place for music, football and friends CASE STUDY(from strategy to action, emotional insights, the journey, visual and music) Zayd Abrahams, Head of Marketing - Sparkling Beverages, The Coca-Cola Company SA (Coca-Cola rated overall coolest brand in the Sunday Times Generation Next Survey 2010)
Doritos - the insight story Nthabiseng Hlophe, Senior Brand Manager, Simba
Supa Strikas: The necessities of multi platform communication in the youth conversation Richard Morgan-Grenville, MD, Strika Entertainment
Panel discussion - teens have their say and answer your burning questions! (facilitated by HDI Youth Marketeers)
If you would like to register or find out more information - please contact Debbie Atwell on 083 651 1664 or email:. We offer special rate for NGOs/NPOs/Academics/Students and small businesses. We also offer group booking discounts!
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