http://www.bizcommunity.com
Red Cherry's Catwoman campaign
Nu Metro incorporated Red Cherry's Interactive Radio Platform, namely "SPOT ON" into the Catwoman campaign in August.
The Interactive concept was used to increase noting of the commercial; create active and passive target market participation; break through the clutter and research the target market.
A top & tail were added to the existing commercial, increasing the duration by 20" - this was at no cost to client.
The top included a question related to the commercial - creating instant interest, as well as a cash prize offering. Red Cherry supplies the cash prize.
There were over 550 calls generated.
There were 25 calls received on average per flighting. This is 127% more than the total average for all SPOT ON campaigns in August.
In incorporating Red Cherry's Interactive Radio Platform - "SPOT ON", Nu Metro received over 113% added value in the form of prizes/extra airtime/research and database information.
A top & tail were added to the existing commercial, increasing the duration by 20" - this was at no cost to client.
The top included a question related to the commercial - creating instant interest, as well as a cash prize offering. Red Cherry supplies the cash prize.
There were over 550 calls generated.
There were 25 calls received on average per flighting. This is 127% more than the total average for all SPOT ON campaigns in August.
In incorporating Red Cherry's Interactive Radio Platform - "SPOT ON", Nu Metro received over 113% added value in the form of prizes/extra airtime/research and database information.
Editorial contact
Red Cherry Television
Joanne Halliday
011 807 2531
More Red Cherry Media articles
- Red Cherry welcomes Zinta van Rensburg! 21 May 2013
- Red Cherry Media has cost-effective TV and radio production and media packages 20 May 2013
- Red Cherry Media's interactive TV and radio campaign winners announced 13 May 2013
- Tania Sabor joins the Red Cherry team! 9 May 2013
- Plusssz multi-vitamin range uses Red Cherry Media again - this time for a TV commercial 6 May 2013
Visit our PRESS OFFICE:
Interactive advertising specialists. We convert your TV & Radio commercials into powerful interactive tools. Dramatically increase noting and liking, break ad-clutter, do valuable market research while running your normal campaign, give you instant feedback from viewers and allow you to follow your campaign on-line.- more....
RSS Newsfeed from Red Cherry Media