Gillian Rightford presents not-to-be-missed SAMRA training event

Advertising guru Gillian Rightford who will be presenting the interactive SAMRA training course in Cape Town on 13 April.

Titled Creating great advertising - art or science? the training will take place at TNS House, 6 Thicket Street, Newlands. The course includes a light breakfast and course material.

Not be missed by anyone in the advertising, marketing or research industry with a passion for creating or test advertising, nor by marketing, advertising and marketing researchers, the training event will also scrutinise the conflict between creative and research, and shed some light on the functioning of advertising agencies: the process of briefing, idea sourcing and internal evaluation.

In addition, Rightford will reveal her tried and tested ad evaluation tool.

As a communication and management consultancy aimed at both advertisers and ad/communication agencies, Adtherapy focuses strongly on improving the quality of creative output, which is often a function of skills enhancement, explains Rightford, whose career is a mix of marketing, advertising and management.

She obtained a B.Sc Hons in Marketing from the University of Cape Town (UCT) and worked for Perry & Associates as marketing consultant before heading into the creative world doing account management and strategy for below- and above-the-line agencies.

Her first stint in general management was as MD at Hercules/DMB&B/D'Arcy, followed by Group MD of Lowe Bull.

She started Adtherapy in 2007 and also lectures advertising and Marketing at the School of Management Science at UCT.

• Bookings can be made with Nadia Cassim () or on 011 886 3771.
  
  For queries please contact Claudia Schonitz on 021 657 9688.
  
  Cost: SAMRA members - R550 (incl. VAT) per person; Non-members - R650 (incl. VAT) per person.