Gillian Rightford presents not-to-be-missed SAMRA training event
What makes a great ad - both to creative people and to consumers? How do you use research to make things better? These are two of the topics to be examined on April 13 2010 by the advertising expert Gillian Rightford of Adtherapy, at a half-day interactive training event of the Cape Town SAMRA (Southern African Marketing Research Association) branch.
Not be missed by anyone in the advertising, marketing or research industry with a passion for creating or test advertising, nor by marketing, advertising and marketing researchers, the training event will also scrutinise the conflict between creative and research, and shed some light on the functioning of advertising agencies: the process of briefing, idea sourcing and internal evaluation.
In addition, Rightford will reveal her tried and tested ad evaluation tool.
As a communication and management consultancy aimed at both advertisers and ad/communication agencies, Adtherapy focuses strongly on improving the quality of creative output, which is often a function of skills enhancement, explains Rightford, whose career is a mix of marketing, advertising and management.
She obtained a B.Sc Hons in Marketing from the University of Cape Town (UCT) and worked for Perry & Associates as marketing consultant before heading into the creative world doing account management and strategy for below- and above-the-line agencies.
Her first stint in general management was as MD at Hercules/DMB&B/D'Arcy, followed by Group MD of Lowe Bull.
She started Adtherapy in 2007 and also lectures advertising and Marketing at the School of Management Science at UCT.
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The Southern African Marketing Research Association is a professional body of individuals engaged in every aspect of marketing research - from planning, supervising and setting standards for the industry, to teaching and promoting professionalism in marketing research.- more....