Child Welfare South Africa goes green
Child Welfare South Africa (CWSA) yesterday (Thursday, 17 September 2009) announced that they are going “green” with the launch of a national green campaign in partnership with South Africa's green industry and other partners.
According to Ashley Theron, National Executive Director of CWSA, the aim of the campaign is three-fold:
The campaign is a natural extension of work CWSA is already committed to. The colour green, a symbol of conservation, growth, life and hope, was adopted by CWSA in its support and participation of the national green ribbon campaign. Here people are encouraged to wear a green ribbon as a sign of a personal commitment to child protection.
Tanya Visser, well known gardening personality welcomed the initiative and thanked CWSA for appointing her as CWSA's first Green Champion. Her key role, says Visser, will be to identify tangible projects for children to learn more about the environment and to appreciate the many blessings of nature.
“As a start CWSA, in partnership with Chemcity and other CWSA and green industry partners, will address child poverty head-on by making vegetable tunnels accessible to various communities, schools, ECD Centres and Child and Youth Care Centres (Children's Homes),” says Visser.
Theron also confirmed that Gardenex, entering the 17th year of being the leading Gardening consumer show in the country, has nominated CWSA as their beneficiary of choice for Gardenex 2010.
“A large majority of South African children continue to live in poverty and an extraordinary high number of child abuse cases are being reported on a daily basis. I have no doubt that the CWSA Goes Green Campaign will make a significant contribution to reclaim a safe and healthy environment for all our children,” says Theron.
Mortimer Harvey is CWSA's pro-bona marketing agency and continuously looks for opportunities to increase awareness around CWSA's much needed initiatives.
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