Dean Blumberg of Bouffant directs “It starts with you” for IMC SA
Presented with a real opportunity to demonstrate his versatility, Dean's keen sense of detail and filmmaking ability was perfectly suited to directing this emotive piece. The premise of the commercial is to show how positive actions really do make a difference.
“It starts with you” forms part of the latest campaign for the International Marketing Council (IMC) of South Africa and launched by The Jupiter Drawing Room is a call to action to all South Africans to become active citizens. This is a story of a young boy whose individual actions have a profound effect on his environment and the people he encounters.
To view the spot: http://bouffant.tv/dean-blumberg/imc-everyday-hero
To visit our website: http://bouffant.tv/welcome
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