Innovation firm Cheskin joins Added Value Group
Added Value, WPP's brand development business, has acquired Cheskin, the market-leading innovation-consulting firm.
Cheskin, now named Cheskin Added Value, will benefit from access to Added Value's worldwide network and broad-based market insight capabilities. In turn, Added Value will be strengthened by Cheskin's renowned expertise in innovation, and by its strong presence in the technology sector, design strategy experience and in-depth understanding of US Hispanic markets.
Cheskin Added Value will continue to operate with a high degree of autonomy with Darrel Rhea maintaining his leadership role as CEO. The firm will retain its core vision and focus on consumer insights-based innovation consulting for product development, branding and marketing.
“Change opens up great possibilities for innovation and the new Cheskin Added Value will stimulate fresh ideas and perspectives that will benefit our clients and grow our services into new markets,” says Maggie Taylor, CEO of Added Value, North America. “Darrel's leadership, energy and creativity have been a key element in Cheskin's growth and will continue to drive its success.”
Cheskin Added Value will collaborate with other Added Value offices around the world to enrich the company's expanding client needs and bring solid experience in new industry sectors including technology. In addition, Cheskin Added Value offers critical market expertise especially in the US Hispanic market, essential to many global clients.
“In order to continue to lead the world in innovation consulting, we need to extend our presence and reach around the globe,” says Cheskin CEO, Darrel Rhea. “Joining with Added Value will allow us to dramatically enhance the level of service we are providing to our global clients in an increasingly international market, and it adds real power to our offering in emerging market countries like China.”
Rhea continues, “In today's competitive environment, innovation needs to be driven by deep, proprietary consumer insights. Both our companies share a profound commitment to creating value through the design of meaningful customer experiences, and our skill sets for producing this are incredibly complementary. This will help us take the industry's best practices in innovation to the next level.”
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Added Value, www.added-value.com, provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. We help solve clients' central marketing questions about market, equity, positioning, innovation and communications.- more....