Loeries ‘slick and professional'
The organisation of the 29th annual Loeries on the ground this year was the most “slick and professional” operation in many years as Margate rolled out the red carpet and the weather played along, providing an oasis of warmth and sunlight from the weather-battered centres of Cape Town and Johannesburg. From a circus carnival atmosphere on the beachfront Sunday night courtesy of the SABC after party, to the Vodacom VIP lounge, the media centre at the Margate Hotel, to the Media24 Heat afterglow party Saturday night and the various private parties around town and brand activations, the organisation of the whole weekend was a significant success.
Jupiter definitely gets an honourable mention for making the most noise!
MC Marc Lottering, who didn't do much except announce the various industry people presenting the golds, pointed out that Bronze and Silver winners should also feel as proud as they were in the top 10% of the industry.
The weather played a huge role of course and having warm weather with gorgeous sunlight brought everyone out into the sunlight this weekend as a respite from the temperamental weather elsewhere.
Wozani Africa in Margate was in charge of organising the activations and parties on the ground and H-Factor for staging the awards ceremonies.
About Louise Marsland
Louise Marsland is an independent editor, journalist, trainer, speaker and blogger in the media, marketing and advertising industry in South Africa, and a specialist in B2B media. Email her on firstname.lastname@example.org, read her blog on Bizcommunity and follow her on Twitter at @Louise_Marsland.
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