Levi's tops Loerie Finalist list
At the recent judging of the 2006 Loerie Awards, iconic brand Levi's® topped the finalist scale by receiving 23 finalist nominations, matched only by Harley Davidson.
All 23 finalist nominations were awarded to companies within the King James Group, namely King James, King James RSVP and web partner Mnemonic, and featured in all four categories, namely Advertising, Design, Integrated and Experiential.
"Everything we do on Levi's has a genuine, hard-working retail objective. That's what makes so many finalists on this client all the more sweeter," said Group Creative Director Alistair King. "Levi's just happens to love exciting work. They deserve all the credit for simply giving us the freedom."
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King James is a full service integrated Advertising Agency consisting of King James (brand strategy), rsvp (design, promotional marketing and CRM) and Mnemonic (web development).- more....