NEWSAbout UsContact UsWebsiteBizcommunity
NEWS
ovatoyou's mobile research app takes a snapshot of life as a blogger - imagineNATION AllianceIn an effort to better understand South African bloggers, ovatoyou - an intuitive mobile app that captures insight via photo or text - recently ran a dipstick survey to find out more about their personal likes and dislikes, blogging habits, as well as to find out how brands and marketers can work (better) with them. 10 Jun 2014 Read More >>
Deep consumer insight is the real competitive edge for your businesses and your brand - imagineNATION AllianceOf course we all know this, it is Marketing 101, but a look at this year's Cannes reel made me think of precisely why we can never lose sight of this as marketers. Understanding our consumer is key not only to the way that we construct our offer, but also to the way we communicate this offer in the market. But what is the insight we are after? We all know consumers are notoriously bad at picking packaging or choosing a logo so how do we ensure that they are at the heart of our business and that we do get that competitive edge? 24 Oct 2012 Read More >>
FOLLOW US: