Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion. 14 Apr 2014 Read more >>

No, it's not what you think. 8 Apr 2014 Read more >>

As summer approaches it's a good time to take stock of your brand and review your strategy in line with a green initiative that is a good brand fit. Sustainability is on everyone's lips so take a look at your brand and see where you can adapt to become "greener". Top international brands have been doing it for years but don't often communicate enough about what they are doing and how they are doing it. Why? It could be that they are either concerned about "green washing" or they just don't know how to tell their story convincingly enough. 27 Nov 2013 Read more >>

Legacy brands have long-standing reputations that are born of their storied, rich histories and they are often associated with experience, performance, uniqueness and value that transcends cost. So when the need to revive legacy brands arises, the question you should ask is, "Which elements of my brand are dormant, and which elements still have value?" 30 Aug 2013 Read more >>

It's hard to believe but millions of rands are wasted each year by marketing executives who are well-intentioned but have missed crucial steps in brand-building. After providing brand guidance to many companies over the past 20 years, these are the 12 most common brand mistakes: 11 Jul 2013 Read more >>

Wrappa was approached by Centric Holdings to refresh their brands starting with Databuild. And this is how they did it. 8 Jul 2013 Read more >>

When establishing a company brand it is always important to take into consideration what your brand means to you, and subsequently what you would want your brand to mean to those who purvey it. 30 May 2013 Read more >>

One of the company's favourite brands... Wrappa was tasked to develop the brand from inception. From the name to the website, this brand became their baby. 10 May 2013 Read more >>

Inspect
The initial brief to Wrappa was to assess the relationship marketing campaign collateral and provide feedback and recommendations. 2 May 2013 Read more >>

The modern wine industry is extremely competitive and fragmented. It is vital for wine brands to ensure that they have the brand equity required to rise above the competition and get their labels off the shelf and into the homes of their target consumers. 26 Apr 2013 Read more >>

IWC contacted Wrappa to refresh their current identity and visual language. They felt their brand was dated and wanted to bring their brand in line with their strategic focus. 28 Mar 2013 Read more >>

Both branding and value play a vital role in helping your company advance in the marketplace. Brand management teams work hard to develop the brand while the sales team promotes brand value. The business's choice of media channels to establish branding and value may help or hurt your percentage of market share. 27 Mar 2013 Read more >>

Brand Innovation at TOPS Gugulethu Wine Festival 2012 and the TOPS Soweto Wine Festival 2012 - By Wrappa Strategic Branding and Design 27 Feb 2013 Read more >>

An exhibition is a great place for various brands to make connections with potential new customers. In every situation the objective will be the same - to catch the eye of potentially interested parties in order to make new sales and connections. Creating an eye-catching exhibition stand begins with a solid design, produced by experts in their field. 27 Feb 2013 Read more >>

The more inimitable and attractive a wine label design is the greater chance the bottle has of being purchased. It is widely believed that wine label art is reflective of the quality of the wine inside. 23 Jan 2013 Read more >>

How do you determine if a logo is up to the standard required? How effective is a great logo on a brand? What are the physiognomies of a great logo? 12 Dec 2012 Read more >>

Brands have lifecycles - they begin with excitement, enter a growth phase, reach the top of their growth arc, and then slowly lose relevance as customers move onto a more relevant, up-to-date brand. 22 Nov 2012 Read more >>

Every business wants to build and position their brand so that its target market can easily identify and connect with it. Brand positioning is about training customers' minds to distinguish your product against competitors. 26 Oct 2012 Read more >>

The internet has changed how consumers interact with brands. It is transforming the economics of marketing and making obsolete many of the function's traditional strategies and structures. For marketers, the old way of doing business is unsustainable. 28 Sep 2012 Read more >>

Whether your business is a start-up or established, you need a competent internet presence. Read on for more on how to acquire a professional website. 8 Aug 2012 Read more >>

If you track back in time and watch closely how people interact with a particular brand identity, you'll notice that they display similar behavioural traits in their relations with brands as they do in the way they engage with people. People's interaction with brands is an emotional one, even if we don't acknowledge it at the time. 2 Jul 2012 Read more >>

It's your business and it's so much like you. In every tiny service, in every groundbreaking product, there's a part of your soul, your mind and your very existence nestling and forming the parts that give it an identity. 18 Jun 2012 Read more >>

Those who profess to possess a comprehensive and intact understanding of human cognitive behaviour, can, in most instances, be called deluded themselves. The swirling whirlwinds of our psyches, house many natural mysteries, myths and conundrums, and so cannot be said to be fully understood. 17 May 2012 Read more >>

The notion of branding is usually one concerning giants. As the leviathans of big business tussle for optimum visibility in the market - with all of their arrogance, pomp and grandeur - it may seem that branding and any marketing and management therein, could never apply to the small business spectrum. 30 Apr 2012 Read more >>

Planning identifies a path, a course, on which a brand should be firmly set. This is based on extensive research by those in the know on how to further that brand's position in the market, and predict, in theory, the likeliest destination for positive result. 22 Mar 2012 Read more >>

Although often confused and seen as the same thing, branding and marketing are two very different and two very important business elements. While you might be scratching your head right now trying to ascertain where the variances lie, don't worry; you're not alone. There are a number of top notch marketing companies who're also guilty of merging the fine line of distinction between the two. A coherent definition of marketing, and an explanation of what branding is, will assist you in understanding the two and how they impact your business, both individually and together. 15 Feb 2012 Read more >>

WRAPPA has a team of dedicated project managers, strategists and creative professionals who know brand and design as well as you know your own company. Their main objective is to ensure your brand wrapper compliments your brand's personality. 10 Feb 2012 Read more >>

Revamping and refreshing a brand can be an arduous process. It requires intensive research, careful planning and, of course, more than a spark of creativity. Even the most carefully crafted branding strategies can be rendered inert, however, if brands do not pursue appropriate brand activations. 10 Jan 2012 Read more >>

What is Brand Management?



Brand Management is the key function in the consumer products industry. It includes managing tangible and intangible characteristics of brand. It is about defining the brand, positioning the brand, and delivering the brand. Brand Management is the art of creation and sustenance. 23 Nov 2011 Read more >>

Starting a business? Then you might have some questions surrounding your start-up business design and soon-to-be corporate identity. Before you embark on this journey to creating a successful start-up, you need to consider your company branding. Who are you? What are you trying to convey? How do you want customers to feel when they come into contact with your brand? These are questions that can easily be answered by an experienced team of brand consultants, but here are a few things to consider before you get started: 27 Oct 2011 Read more >>

Brand engagement is effectively the manner in which a company connects with consumers via their brand. It involves instilling a particular emotive response in the consumer; something that bonds the consumer to the brand and then propels the business or company forward. It sounds a little complex, but essentially it is just using brand management tactics to ensure a consumer come into contact with a desired experience. 13 Sep 2011 Read more >>

When should a company rebrand? Find out about using brand strategy and corporate identity design to rebrand your company. 15 Aug 2011 Read more >>

One of the primary steps in effective brand development is creating a logo that communicates the message behind your business, to the rest of the world. Corporate branding is the essence of successful brand development and is not a matter of creating pretty pictures; it is more a point of devising a functional representative for your company and company name. 20 Jul 2011 Read more >>

We are all blessed with inherent skills and perhaps design is not one of your fortes; for this reason hiring a team of design consultants for your project is a wise choice. You need more than just a graphic designer to tackle your ideas and bring them to life, a team of brand strategists who specialise in design consultancy will be able to understand the language of your brand and thus bring your project to fruition using their expertise. 13 Mar 2011 Read more >>

We all want our businesses to stand in the limelight; we want to be the go-to people for the services that we offer; we want recognition for our hard work. These common desires can often be starved of reward without a reputable brand to drive your business. 2 Mar 2011 Read more >>

Brand strategy can be considered an art form; it has become so developed over the years that there is an actual science to creating the perfect brand and design strategy. Making use of the services of brand consultants will eliminate a lot of legwork. Here is a basic rundown of "The Science of Strategic Planning" so that you can get an understanding of the process. 5 Jan 2011 Read more >>

"We refer to brand identity as the visual expression of the brand." How does your brand appear to the outside world, and what does it say? We all strive towards creating a brand identity that people resonate with; having the brand positioning that the outside world will relate to, that also allows them to understand what products or services you deliver. 13 Apr 2010 Read more >>