Video has an unrivalled ability to create a face for your brand
Now in its third season, Raizcorp's innovative Pitch & Polish competition is enriching lives across the country. The Idols-like contest has been a huge success, and Raizcorp is the first to admit that it was the promotional videos created by UZI Films that helped to create the necessary hype around the concept. 14 Feb 2012 Read more >>

Colour in communication - the power of the palette
Red is Manchester United, one of the biggest football clubs in the world. Red is Coca-Cola, one of the most recognisable brands in the world. Red is communism, one of the most pervasive political movements of the 20th century. 7 Nov 2011 Read more >>

Back to basics
Steven Hall on the death of the product being the greatest lack in advertising today. 21 Sep 2011 Read more >>

Creative growth
The power of video is such that it can communicate multiple meanings and deliver diverse emotional pulls. 24 Aug 2011 Read more >>

New divisions
As of July this year, UZI Films has emerged from the creative agency Free the Orange as the company's dedicated corporate film division. UZI Films will act as a separate and self-sustaining division, catering for all high powered corporate film communication requirements. 27 Jul 2011 Read more >>

Tune in
Production company Free the Orange talks about the cutting-edge local web show, The Wright Solution. 2 Mar 2011 Read more >>

Edgy advertising: Abuse is abuse
'Abuse is abuse' advertising campaign combines concept and creativity to take corporate social responsibility to new levels. 17 Dec 2010 Read more >>

Sassy new Sasha CD cover
A closer look at the creative genius behind Sasha Martinengo's new CD cover artwork 1 Nov 2010 Read more >>

Packing a visual punch
Free the Orange's video communications solutions harness the power of video. 24 Aug 2010 Read more >>

Going beyond the corporate video
As it grows, UZI Rapid Fire Films adds more and more creative video options to its stable. 27 Jul 2010 Read more >>

South Africa: A brand worth fighting for
The soccer world cup 2010, the happiest moment in South Africa's history since 1994. This event is bringing a host of opportunities to South African business, tourism and the construction industry to name a few, and is putting South Africa on centre stage for the whole world to see. Clearly there are many challenges in making a successful world cup a reality. 6 Mar 2010 Read more >>

Marketing that does not directly improve net profit is money wasted
Some of the best advertising and marketing companies in the world are located right here in South Africa. The creative awards received by local agencies are prolific and many South African brands buy into this system of commissioning work that wins awards. In light of the upcoming deadline for submissions for the 2009 Loerie Awards the question is: does award winning creative work sell more products? The assumption is that companies that commission the work end up making more profit as a result of winning the awards. 6 Jul 2009 Read more >>

If I go viral will I get sick?
No but you might be sick in the head if you don't. Viral marketing has become the buzz word in marketing over the last 10 years as a way of describing something that has been around for thousands of years. But what exactly is it and is it relevant in South Africa today? 6 May 2009 Read more >>

Back to the future of advertising
In the new age of communications, thousands of products fight for precious moments of our attention. The key to owning those moments may be found in the past. 6 Jan 2009 Read more >>

Big budget corporate ads make way for ground breaking cost effective advertorials.
With the current economic climate in a slump corporate marketing budgets are being slashed and tough decisions have to be made: are corporate adverts value for money or a drain on the budget... or is there another alternative, a different way to communicate the company message stylishly yet cost-effectively? 6 Jun 2008 Read more >>